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From ferrari’s belief in high performance to le labo’s personalised perfume, here’s what makes a successful luxury brand. Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities. Course modules modules include: strategic marketing of luxury goods legal aspects of brand management developing personal and professional competence consumer'led.
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Exclusivity experience extravagance these are a few traditional descriptors which come to mind when you think of luxury brands so what happens when.